Marketing Message

  • Researching and selection of scientific literature to support the marketing message

Scientific Web

  • Personalized service for the development of Pharmaceutical Industries websites

Desk Research

  • Analysis and interpretation of sales data
  • Personalized reports

Primary Research*

  • Development of questionnaires for qualitative surveys
  • Identifying market needs for the introduction and competitive positioning of a drug in the market
  • Assessment of the prescription behavior of the physician, the role of the pharmacist and patient
  • Analysis of the marketing message, the marketing communication tools and company image
  • Qualitative survey (focus groups, in-depth individual interviews, brainstorming and more)
  • Presenting and sharing of results with the customer

* Compass activities conducted in partnership with research institutes